Knowing Your Audience Through Research and Data Collection Approaches

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Knowing Your Audience Through Research and Data Collection Approaches

Technically Games Online 2022

I will give an overview on some types of data collection that are easily accessible, how to find online communities of your audience demographic and how I have used field research in my work in games to date.

Knowing Your Audience Through Research and Data Collection Approaches

Riley Huppatz

He/Him


Hi all, I am Riley and I am Senior Product Designer at Lumi Interactive. Before Lumi, I was Product Designer for Foxie Games - where I primarily worked on mobile-style MMOs appealing to a very specific audience (our biggest example of that was a Horse Riding Tales).

Before that, I worked in simulation-style VR for an electricity company. I have been in the industry for about 5 years. Mostly as a designer but a little as a programmer. Outside of work, I’m a lot of things. While I know labels aren’t for everyone, they certainly help me express who I am. I am Queer, Polyamorous, and Chronically Exhausted. One of the major things that attracted me to working with Lumi was their focus on helping others and their compassion for Diverse and Disabled folk.

Knowing Your Audience Through Research and Data Collection Approaches

Emma Losin

She/They


Emma is a game designer at Mighty Kingdom, she holds Bachelors in Psychological Sciences and Game Design as well as qualifications in Interactive Digital Media and Visual Art. Nominated and received a special mention for Ingames 2019, was a Different Games Ambassador in 2019 and 2020 and a mentor both for the 2021 Design Graduates as well as external talent. She has designed and run workshops alongside HerTechPath, MK and Red Cross