Ben Schuster
Dr Ben Schuster proves that anyone can get into videogame work, regardless of their background. Starting a career as a veterinarian, Ben found his calling in game marketing after starting up Qualbert.com in 2020 and building a passionate online community to support the Australian indie game landscape. He now works full-time in videogame marketing, currently with Brisbane developers, Spunge Games, and collaborates with developers and publishers both locally and internationally to help empower their game’s online presence.
Social Media Marketing Speedrun: Empowering Your Game's Social Presence (Without Wasting Too Much Time)
TG Lightning Talks @ Queensland Games Festival 2025
Being an indie developer means wearing a lot of hats, and social media marketing is one of the most stylish hats in your entire wardrobe. But it can easily hog all the attention and take up space when other hats desperately need to be worn!
So, how do you find balance and time for social media marketing when you’re knee-deep in development?
In five minutes, game marketer and writer, Ben Schuster, will give you some easy-to-follow tips to empower your game’s social media strategy so that you can set yourself up for success.
Ben Schuster
Dr Ben Schuster proves that anyone can get into videogame work, regardless of their background. Starting a career as a veterinarian, Ben found his calling in game marketing after starting up Qualbert.com in 2020 and building a passionate online community to support the Australian indie game landscape. He now works full-time in videogame marketing, currently with Brisbane developers, Spunge Games, and collaborates with developers and publishers both locally and internationally to help empower their game’s online presence.