Knowing Your Audience Through Research and Data Collection Approaches
I will give an overview on some types of data collection that are easily accessible, how to find online communities of your audience demographic and how I have used field research in my work in games to date.
Emma is a game designer at Mighty Kingdom, she holds Bachelors in Psychological Sciences and Game Design as well as qualifications in Interactive Digital Media and Visual Art. Nominated and received a special mention for Ingames 2019, was a Different Games Ambassador in 2019 and 2020 and a mentor both for the 2021 Design Graduates as well as external talent. She has designed and run workshops alongside HerTechPath, MK and Red Cross
Hi all, I am Riley and I am Senior Product Designer at Lumi Interactive. Before Lumi, I was Product Designer for Foxie Games - where I primarily worked on mobile-style MMOs appealing to a very specific audience (our biggest example of that was a Horse Riding Tales). Before that, I worked in simulation-style VR for an electricity company. I have been in the industry for about 5 years. Mostly as a designer but a little as a programmer. Outside of work, I’m a lot of things. While I know labels aren’t for everyone, they certainly help me express who I am. I am Queer, Polyamorous, and Chronically Exhausted. One of the major things that attracted me to working with Lumi was their focus on helping others and their compassion for Diverse and Disabled folk.